NEW WEIGHT LOSS PROGRAM OFFERS A HIGHLY PERSONALIZED DIET PLAN BASED ON The RESULTS OF a VALIDATED DIET PERSONALITY TEST

SAN FRANCISCO, CA August 19, 2004 -- Diet.com today launches its beta version of an exciting new weight loss program, the Personality Type Diet Plan, which offers a proven long-term weight loss solution using a personality test, highly customized weight loss strategies, personalized meal plans and social networking.

The Personality Type Diet approach was created by Dr. Robert Kushner, one of the nation's leading obesity experts, author of the recently released American Medical Association's Physician's Obesity Treatment Guide, and author of The Personality Type Diet.

"It is critical to first identify the eating, exercise, and coping patterns that created the weight gain initially," said Dr. Kushner, medical director of both Diet.com and the Wellness Institute at Northwestern Memorial Hospital in Chicago. "It is easier to lose weight when you have strategies that can transform these lifestyle patterns. Learning to manage these patterns will prevent the inevitable weight regain and keep the pounds off for good."

Diet Personality Test – a Cornerstone of the New Weight Loss Program

The Personality Type Diet approach begins with an innovative 70-question Personality Test that pinpoints each individual's Diet Personality Profile. Dieters are then provided with a personalized weight loss program including a meal plan specifically based on his or her eating pattern, customized step-by-step weight loss strategies and action steps that help modify self-defeating behaviors. The Diet Personality Test was validated by a 2002 study published in the American Journal of Clinical Nutrition (Vol. 75, No. 2 (S), 2002)

"I was able to eat a little bit of ice cream every night and still lost almost 50 pounds," said Amanda, a successful Personality Type dieter. "The Personality Type Diet gave me a new way to live that allows me to be healthy and happy all year long, and that's quite a gift."

About Diet.com
Diet.com provides a highly personalized weight loss program using a validated personality test, customized weight loss strategies, personalized meal plans, and social networking. It delivers an unprecedented level of personalization and real world weight loss strategies and action plans. Developed by Dr. Robert Kushner, a leading weight loss expert, it also provides a landmark social networking model which offers the critical support necessary for long-term weight loss. For additional information, please visit us at http://www.Diet.com.

CONTACT INFORMATION:
Kate Leighton
Diet Health, Inc.
877-203-9103
http://www.Diet.com






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