Data-Driven, Online Diet Tools From ShapeThatBody Address the Obesity Epidemic

New York, NY September 19, 2004 -- There is an urgent need for tools that will help to address the obesity epidemic that is affecting more and more Americans every day. Unfortunately, in spite of the many diet and nutritional products available, the number of people who are overweight and who have unhealthy diets continues to increase. Many diet plans, programs and supplements bring about short-term weight loss but do not change the root of the problem, unhealthy eating habits acquired over a lifetime.

ShapeThatBody has developed innovative, new, online diet tools that help people to make positive, long-term changes in their own eating habits. These tools have been especially designed to be compatible with, and to enhance the effectiveness of popular diet plans that make use of low carb and low fat diets.

ShapeThatBody provides access to these online diet tools on its web site at www.shapethatbody.com. Customers can sign up online using a desktop computer, or a web-enabled handheld device or cell phone.

In order to change eating behavior, it is essential to understand an individual's eating, exercise and lifestyle habits. It is also necessary to make it as easy and convenient as possible to make needed changes. If a diet program or plan is too difficult, people have a hard time maintaining new eating habits and other behavioral changes over time. One key to the success of the ShapeThatBody online diet tools is that they are conveniently accessible anytime, and anywhere, using web-enabled handheld devices or mobile phones.

Online databases enable ShapeThatBody subscribers to easily record all the details of their meals, exercise and lifestyle data. Other tools can then be used to build individualized diet plans that are customized to specific needs. Another key to the success of these tools is that they have been specifically been designed to help people to become lifelong learners of important nutrition and diet related information and skills.

For too long, the use of computers has contributed to Americans becoming more sedentary and less physically active. ShapeThatBody has turned the tables and enlisted technology in the fight for fitness and good nutrition.

For additional information contact:
Send email to info@shapethatbody.com or visit the web site at www.shapethatbody.com

ShapeThatBody provides a free Standard Plan and a Premium Plan for only $5.95 per month. Discounts are available for businesses who wish to purchase group plans for their employees.

About ShapeThatBody:
ShapeThatBody is dedicated to developing innovative, data-driven, online tools to help people improve their fitness.




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